About Us
Why True Europe
True Europe specialises in luxury tailor-made travel across the continent. Built with over 25 years of experience, we work with travel advisors to design fully bespoke European itineraries with creativity, care, and in-depth regional expertise. Everything we do is tailored from scratch – no templates, no off-the-shelf packages, just thoughtful, experience-led journeys shaped around your client.
Fully Tailor-Made Travel
Every itinerary begins with a blank page. Whether your clients are planning a honeymoon, a special celebration, or a multi-generational escape, we design each journey to reflect their individual preferences and pace. From hotel style and local character to meaningful experiences and behind-the-scenes access, we shape every element around what matters most to them.
Experts in Complex, Multi-Country Travel
Alongside single-country arrangements, we specialise in multi-stop, cross-border itineraries – where consistency of service matters most. Our team ensures seamless transitions across destinations, aligning transfers, guides, and experiences to maintain the same high standards throughout. You’ll have the confidence of one point of contact, and your clients will feel looked after from beginning to end.
One Point of Contact - In the Local Time Zone
We’re your one-stop shop for all things Europe: hotels, private touring, transfers, restaurant reservations, and full concierge support. Our team is based in London – in the same time zone as your clients – and we offer real-time assistance while they travel. From the first proposal to the final check-in, we take care of every detail.
Destination Experts with Local Access
We live and work in the places we plan. Our first-hand knowledge and trusted partnerships mean we know the best rooms, the right local guides, and the seasonal experiences that make each trip personal. We pride ourselves on championing independently owned hotels and immersive, locally led experiences across the continent.
Exceptional Client Experience
We’re known for our beautifully designed, white-labelled proposals that are tailored to your brand and built to inspire your clients from the very first glance. Every stage of the process – from planning to delivery – is thoughtful, seamless, and centred on your client relationship.
End-to-End Care
Our service is built around two dedicated roles. Travel Designers bring the creativity and first-hand knowledge to shape each itinerary from scratch, while Travel Tailors manage the details that make it seamless in practice – from confirmations and reservations to concierge support on the ground. Working together, they provide the perfect balance of imaginative planning and meticulous delivery, so your clients feel cared for from proposal to return.
Built on Values, Backed by True
As a B Corp and part of the True Travel Foundation, we’re committed to conscious travel and positive impact. We offer competitive commissions, day-of-return payment, and a flexible, collaborative approach to working with our trade partners.
Our Team
Travel Designers
Our Travel Designers are the experts who build each itinerary from scratch. They bring first-hand destination knowledge, creative ideas, and trusted local partnerships to the table. From choosing the right hotels and guides to weaving in meaningful experiences, they shape each journey around your client’s style, pace, and priorities.
Travel Tailors
Our Travel Tailors are the detail specialists who keep everything running seamlessly once the itinerary is in motion. They manage the fine print – from transfers and restaurant reservations to concierge requests – and act as your go-to contact for updates and confirmations. Their role is to make sure the trip unfolds effortlessly, so your clients feel fully supported throughout.
What our partners say about us
